Specialist Certification in Search Marketing – Damelin

Specialist Certification in Search Marketing – Damelin

Welcome to the Specialist Certification in Search Marketing course. Developed by the Digital Marketing Institute, this course will focus on current trends and best practices in search marketing. As well as learning how to produce innovative and creative search strategies, you will also how to leverage these strategies to gain a competitive advantage for both your business and your career.

Outline

MODULE 1
Introduction to Search Marketing

MODULE 2
SEO Setup

MODULE 3
SEO Content

MODULE 4
SEO Workshop

MODULE 5
Paid Search

MODULE 6
Display Advertising

MODULE 7
Video Advertising

MODULE 8
Analytics Setup

MODULE 9
Applied Analytics

MODULE 10
Strategy and Planning

About this course

The Search Marketing program is aimed at individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists, search advertising and optimisation professionals. This certification is also perfect for anyone who would like to pursue a career within the search marketing or overall digital marketing domain.

The assessment is based on a formal computer-based examination that will measure individuals’ knowledge and digital marketing proficiency following completion of the course.

The exam must be taken within 24 weeks of your course end date. This date cannot be extended.

We suggest you schedule your exam 4-6 weeks after completing the course, as this provides you with an opportunity to re-sit the exam, if necessary, by week 24. You have a maximum of 3 attempts to take the exam.

keyboard_arrow_up