Specialist Certification in Digital Strategy & Planning – Damelin

Specialist Certification in Digital Strategy & Planning – Damelin

Welcome to the Specialist Certification in Digital Strategy and Planning. This Digital Marketing course in digital Strategy and Planning is aimed at individuals who are responsible for the planning, build, execution or measurement of digital strategy and planning – digital marketing or strategy specialists, consultants and executives. Ultimately this specialist certification is for anyone who would like to pursue a career or enhance their overall digital marketing knowledge base.

Outline

MODULE 1
Introduction to Strategy and Planning

MODULE 2
Traditional Communications

MODULE 3
Digital Communications

MODULE 4
Digital Channels

MODULE 5
Social Customer Service

MODULE 6
Budget and Resourcing

MODULE 7
Big Data and Analytics

MODULE 8
Digital Leadership

MODULE 9
Strategy Formulation and Plan

MODULE 10
Integration and Strategy

About this course

The assessment is based on a formal computer-based examination that will measure individuals’ knowledge and digital marketing proficiency following completion of the course.

The exam must be taken within 24 weeks of your course end date. This date cannot be extended.

We suggest you schedule your exam 4-6 weeks after completing the course, as this provides you with an opportunity to re-sit the exam, if necessary, by week 24. You have a maximum of 3 attempts to take the exam.

It is the responsibility of each student to book their exam within the correct time frame. Early booking of the exam is advised to ensure availability at your preferred test centre.

Upon successful completion of the examyou will receive a digital certificate confirming your Certified Digital Marketing Specialist qualification.

Please be mindful that you are responsible for familiarising yourself with the exam process as per the Exam Guidelines. You should receive the Exam Guidelines from your training provider. Please read them carefully to ensure that you do not miss any important exam information. 

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