Specialist Certification in Digital Marketing – Damelin

Professional  Certification in Digital Marketing – Damelin

Welcome to the Professional Certification in Digital Marketing course. Gaining a digital marketing certification will assure you have the essential skills and knowledge needed to excel as a digital professional. Developed by the Digital Marketing Institute, this course will teach you, through a series of comprehensive, structured modules, how to integrate key digital practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.

Outline

 

MODULE 1
Definition of the Digital Marketing Institute Method | Digital Marketing

MODULE 2
Search Marketing: SEO

MODULE 3
Search Marketing: PPC

MODULE 4
Digital Display Advertising (DDA)

MODULE 5
Email Marketing

MODULE 6
Social Media Marketing (Part 1)

MODULE 7
Social Media Marketing (Part 2)

MODULE 8
Mobile Marketing

MODULE 9
Analytics

MODULE 10
Strategy and Planning

About this course

This course benefits various levels of skill and experience, and will empower you to maximise the impact of your marketing through powerful digital tools. Becoming a Certified Digital Marketing Professional will enable you to create a cohesive, and effective online marketing strategy.

The assessment is based on a formal computer-based examination that will measure individuals’ knowledge and digital marketing proficiency following completion of the course.

The exam must be taken within 24 weeks of your course end date. This date cannot be extended.

We suggest you schedule your exam 4-6 weeks after completing the course, as this provides you with an opportunity to re-sit the exam, if necessary, by week 24. You have a maximum of 3 attempts to take the exam.

It is the responsibility of each student to book their exam within the correct time frame. Early booking of the exam is advised to ensure availability at your preferred test centre.

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