Social Media Marketing by IMM

Social Media Marketing

With the dawn of social media, everyone has the potential to be a socialite. At parties, at your desk, on the patio – with a click, snap, tweet or post, messages are instantly out there. To keep up with the times, marketing has become a social affair with many brands looking to capitalise on the immense benefits that social media marketing can offer. After all, socialites are adept at “spreading the word” as it were, as they flit from social media platform to social media platform.

Where this course could take you: 

Here are some career opportunities this short course will help you work towards:

  • Social Media Planner
  • Social Media Manager
  • Marketing Manager
  • Small Business Owner

This course will help you harness the power of social media, whether you’re a small business owner, a marketing manager, co-ordinator or an aspiring social media manager. It aims to give you an in-depth understanding of several social media platforms, and the online marketing tools, segmentation capabilities and metrics they offer. You’ll learn how to effectively reach and communicate with your customers using social media, the importance of engagement with a brand and how-to set-up campaigns that people will be buzzing about for a long time to come. Best of all, this practical course will equip you with the skills to set-up and manage your own social media accounts, helping you become a socialite extraordinaire.

What you will learn:

  • The term ‘social media’, including organic and paid-media and their benefits
  • How to effectively engage with the social media platforms – Facebook, LinkedIn, Instagram, Twitter and YouTube
  • How social media can support other forms of digital media
  • How to harness the business value of social media and use it to increase traffic to company websites
  • Set up, navigate, extract data analytics and manage Facebook, LinkedIn, Instagram, Twitter and YouTube accounts
  • How to effectively engage with users through a range of social media channels
  • Content strategy and the different types of content that can be used in social media activities
  • How to create a content marketing plan
  • The relevance that SEO, landing pages and micro-sites play in social media
  • How to use insights gained from social media listening and monitoring platforms to increase social media engagement
  • How to map customer touchpoints and journeys
  • How to create a customer engagement plan
  • The types of paid-media advertising available on social media and use it effectively
  • How to automate social media posts
  • How to integrate online and offline media channels