Marketing 101 by Red&Yellow

Marketing 101 Short Course

Focused on modern-day marketing and brand management principles that are grounded in a strong South African context, this 10-week course equips individuals with a solid foundation in the fundamentals of marketing, strategy and brand management; teaching them how to make strategic decisions based on customer insights and actual needs – rather than internal organisational sentiment – which then inform an effective overarching strategy that will resonate with consumers.

This course is perfect for:
Anyone who wants to move into a marketing position or has to work with, and understand marketing teamsYou’ve been in the game for a while:

  • Individuals who want to enter the world of marketing
  • Businesses who want to equip young marketers with the know-how to be effective
  • Entrepreneurs who want to take their business to the next level, but need to master marketing skills to expand customer base
  • Anyone in aligned areas like PR, sales, and advertising needing to understand marketing
  • Young creatives and fresh grads looking to empower themselves and enter business with relevant, up-to-date marketing skill


This course consists of 8 comprehensive modules covering all the critical theory, together with assignments that not only ensure you embed the knowledge but can also learn how to apply and implement in real life. At the end of the course, you’ll be able to put together a solid marketing strategy, incorporating all the elements that need to be factored in to make it a success:

  • Module 1: Introduction to Marketing
  • Module 2: Market Analysis
  • Module 3: Market Research and Consumer Behaviour
  • Module 4: Customer Driven Market Strategies
  • Module 5: The Marketing Mix (Part 1)
  • Module 6: The Marketing Mix (Part 2)
  • Module 7: The Marketing Mix (Part 3)
  • Module 8: Marketing Amplifiers


8 modules that will teach you:

  • Understand the importance of value creation throughout the marketing process
  • Understand the tactical and strategic role that marketing plays in achieving long-term business objectives
  • Assess the strategic fit of your organisation by examining internal and external forces that influence success
  • Appreciate the role that marketing research plays in identifying consumer needs and identifying effective research methodologies
  • Understand the role of customer-driven marketing strategies
  • Gain an in-depth understanding of the intertwined nature of the marketing mix elements
  • Get a deeper understanding of the theory with relevant, up-to-date, local case studies that bring it to life
  • Learn essential human skills that are going to become increasingly-important career differentiators in the AI-led 21st Century