Fundamentals Of Marketing by IMM

Fundamentals Of marketing

Let’s start at the very beginning. A very good place to start. To become a Master of Marketing, as with anything in life, you need a solid foundation to build on. Marketing is an essential part of the consumer-driven world we find ourselves in and a strong base is vital if you want to pursue a career in this ever-growing field.

What you will learn:

  • The marketing concept, process and environment
  • The importance and process of market research
  • The concept and process of strategic marketing planning
  • Key elements of a marketing plan
  • Developing a marketing plan for a product or service
  • Consumer behaviour and its influencing forces
  • How consumers are segmented and targeted
  • How to position products or services to appeal to specific consumers
  • Craft products or services for competitive advantage
  • The role, processes, influencing factors and objectives of products, services, price and distribution in the marketing mix
  • The marketing communications process and decision-making
  • How Integrated Marketing Communication (IMC) can develop the optimal marketing communication mix for an organisation
  • The advertising process

Where this course could take you: 

Here are some career opportunities this short course will help you work towards:

  • Marketing Manager
  • Product Manager
  • Account Executive
  • Brand Manager
  • Advertising Manager
  • Marketing Communications Manager