Essentials of Digital Marketing by IMM

Essentials of Digital marketing

There’s nothing like feeling that you’re out of touch. Smiling and nodding along will only get you so far in the complex world of digital marketing. If you come from a traditional marketing background, the cyber sea can seem like a scary place. But it needn’t be.

What you will learn:

  • The digital marketing world – its terminology, relevance, developments, advantages, challenges and differences to traditional marketing
  • The many applications of digital marketing and media types and how it fits into the overall communications mix
  • The complexities of paid search marketing, SEO, keywords, display advertising and pay-per-click, and how to target and optimise your ads
  • The key success factors of social media marketing and explore what each social media platform can do
  • The role of content marketing and how it supports digital media
  • The role, application and benefits of email marketing, affiliates, sponsorship marketing and marketing automation
  • The online customer experience, journey mapping and buying personas
  • An integrated and effective digital marketing strategy
  • Methods, measure performance and develop digital metrics and KPI’s
  • The process and stages of digital adoption and how the internet can be used as a vehicle for revenue generation

Where this course could take you: 

Here are some career opportunities this short course will help you work towards:

  • Digital Marketing Co-ordinator
  • Digital Marketing Manager
  • Marketing Manager
  • Online Brand Manager
  • Content Manager
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