Digital Marketing Planning by IMM

digital marketing planning

Everyone needs a game plan. Without a plan, you’re running blind or shooting in the dark. Digital marketing panning is no different. You need a well-thought-out blueprint to guide your course of action through the complexities of the cyber landscape. With this online short course, you’ll understand the different stages of the digital marketing planning process and learn how to summarise them into a concise, focused and measurable digital marketing plan.

What you will learn:

  • The main success factors in managing a digital campaign
  • The difference in communications between digital and traditional media
  • Why you should integrate online and offline communications
  • The advantages and disadvantages of different types of digital media channels
  • How to effectively plan and implement your digital marketing activities using strategic planning models
  • How to summarise information and insights gathered into a concise, focused and measurable digital marketing plan
  • The various business models for online revenue generation and derive an effective model for your campaign
  • The digital consumer, their expectations and the changes in consumer behaviour caused by digital technology
  • The role of customer insights in your planning process and apply these insights effectively
  • online marketplace maps
  • How to assess your competition and identify your marketplace opportunities by conducting a digital channel SWOT, environmental analysis and resource assessment
  • How to develop a digital vision, define your objectives and set goals
  • How to harness the power of targeting and segmentation in digital marketing
  • How to develop an effective digital marketing mix

Where this course could take you: 

Here are some career opportunities this short course will help you work towards:

  • Digital Marketing Planner
  • Digital Marketing Campaign Co-Ordinator
  • Digital Marketing Manager
  • Marketing Manager
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