Digital Marketing: Introduction by Red&Yellow

Digital Marketing: Introduction Short Course

In the past, the marketing mix remained fairly predictable and way easier to master than it is now. In just 6-weeks you’ll be able to identify good (and bad) digital marketing strategies, understand the brand’s positioning in a digital environment, discuss and suggest optimisation strategies for new and current campaigns.

This course is perfect for:

  • Conventional Marketing and Brand Managers, who need a quick accelerator into the digital realm in order to brief teams and drive improved performance and engagement
  • Corporate players who are not involved in marketing, but ARE concerned about how the brand is stacking up in this new, unpredictable space
  • Small business owners who use freelancers and third parties for their digital marketing initiatives, so that they can better understand what is possible to ascertain if they are getting the ‘best bang for buck’
  • Newbies’ to digital marketing who want to explore if it is indeed a subject that interests them


What your 6 weeks will look like:

  • The first week is dedicated to familiarising yourself with the online learning platform (virtual classroom), and meeting the humans that’ll support you.
  • Then in weeks 2 – 6 you’ll delve into the foundational basics of Digital Marketing – the tools, techniques, terminology and tactics, but not the practical implementation. For this, you’ll need to complete our flagship Intermediate Certificate in Digital Marketing.


At the end of the course you’ll:

  • Be able to map out strategic customer journeys on digital channels and platforms
  • Learn the role that various channels and media play in marketing communications and promotions
  • Understand the basics of crafting a digital marketing strategy and the most suitable tactics that need to be applied
  • Know how to measure performance, what data to use, and how to identify the right metrics
  • Be able to identify the various benefits and applications of UX, paid media, engagement, keywords, display advertising and effective targeting