Digital Marketing Analytics by IMM

Digital Marketing Anaytics

Digital Marketing is the way forward in our contemporary business climate. Without it, you’ll lose out on business, big time. But what is cause without effect? What is a plan without results? There’s no point in sending a digital “shout-out” to the masses, if the masses aren’t tuned in. So how do you know if your message is being heard? You need to be equipped with the right analytical tools. Effectively measuring digital marketing activities is one of the key challenges facing marketing managers today. In this course, you will learn about the many digital marketing analytics tools available to you, and when and how to use them

What you will learn:

  • Digital analytics and its importance to marketers
  • Core web metrics and how to use them
  • How to measure the effectiveness of digital marketing plans and drive return on investment for organisations
  • The importance of adopting a testing strategy and the various testing options available
  • How to evaluate online presence and web performance through a range of quantitative and qualitative indicators
  • How to assess social media presence through a range of qualitative indicators
  • Customer lifestyle communications and apply basic CRM principles, harness marketing automation and integrate a multi-channel database
  • How to develop a digital marketing funnel and database to measure and control the digital customer experience
  • How to calculate ROI for an online campaign

Where this course could take you: 

Here are some career opportunities this short course will help you work towards:

  • Digital Marketing Planner
  • Digital Marketing Manager
  • Marketing Manager
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