BCom Digital Marketing by Vega

More about this course:

Year 1
  • Digital Marketing 1A & 1B
  • Business Management 1A & 1B
  • Digital Citizenship
  • Marketing 1A & 1B
  • Accounting 1A & 1B
  • Applied Communication Techniques 1
Year 2
  • Digital Marketing 2A & 2B
  • Business Management 2A: Entrepreneurship
  • Business Management 2B
  • Brand Activation
  • Experiential Marketing Management
  • Project Management
  • Economics 1A & 1B
Year 3
  • Digital Marketing 3A & 3B
  • Business Management 3A & 3B
  • Brand Challenge
  • Information and Knowledge Management
  • Information Systems Strategy
  • Introduction to Research
  • Work Integrated Learning 3 (Business Project)
  • Research Practice

Bcom in digital marketing degree

One of the fastest-growing fields in the brand communications industry is that of Digital Marketing. Skilled Digital Marketers are some of the most sought-after professionals in the brand communications industry.

Digital marketing is a challenging and rewarding vocation for those with with a knack for fusing powerful content with equally powerful digital mechanisms for its dissemination to the right target audiences and markets. Inherently strategic in nature, the Digital Marketing Course BCom equips students with the skills required to identify the right message and the right digital platforms and mediums to deliver this message for maximum impact.

The qualification brings together all the necessary knowledge and skills to design, build, manage and measure effective digital campaigns weaving together the core skills of digital marketing, social media, online Public Relations, paid and organic search and measurement programmes. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand activations and brand challenges. IIE Vega action learning is rounded off with the option of an Industry Immersion programme with companies, agencies or consultancies of choice.